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Crocs x Liquid Death Campaign
Final Crocs X Liquid Death Campaign Booklet
The Crocs x Liquid Death Campaign is a recent project created by our team of students from the University of Colorado Boulder advertising capstone. Over the course of 10 weeks, our team developed a campaign that aimed to showcase a collaboration between Crocs and Liquid Death by strategizing, researching, concepting, and evaluating in preparation for a campaign pitch to Crocs.
During the summer of 2023, I actively participated in a nationwide advertising initiative for EŌS Fitness, under the guidence of the full-service agency, RIESTER, headquartered in Phoenix, Arizona. Within this position, I used my skills in copywriting, storytelling, branding, and art direction to enhance the campaign's effectiveness. Additionally, I collaborated closely with senior colleagues to ensure the seamless execution of the project's objectives. Look below for some of the campaign highlights.
