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Frasier Sterling X Aritzia Campaign
Frasier Sterling X Aritzia Campaign is a collaboration between Frasier Sterling jewelry and Aritzia stores. This 8-week project integrated the two brands and focused on research, strategy, and execution to bring the campaign to life. The result is a dynamic and engaging promotion that showcases the unique styles and designs of both brands.
During the summer of 2023, I actively participated in a nationwide advertising initiative for EŌS Fitness, under the guidence of the full-service agency, RIESTER, headquartered in Phoenix, Arizona. Within this position, I used my skills in copywriting, storytelling, branding, and art direction to enhance the campaign's effectiveness. Additionally, I collaborated closely with senior colleagues to ensure the seamless execution of the project's objectives. Look below for some of the campaign highlights.
