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Lavinda (Social Media & Influencer Specialist)
Location
Los Angeles, CA
At my recent role with Lavinda, a nail tech company, I led influencer seeding initiatives to expand brand reach and engagement. I managed the overall social media strategy, content creation, and performance analytics, which resulted in significant follower growth and increased audience engagement. I also played a key role in developing creative concepts and producing high-impact content that elevated the brand’s digital presence. This experience reflects my passion for driving results through thoughtful, innovative digital strategies.
During the summer of 2023, I actively participated in a nationwide advertising initiative for EŌS Fitness, under the guidence of the full-service agency, RIESTER, headquartered in Phoenix, Arizona. Within this position, I used my skills in copywriting, storytelling, branding, and art direction to enhance the campaign's effectiveness. Additionally, I collaborated closely with senior colleagues to ensure the seamless execution of the project's objectives. Look below for some of the campaign highlights.
