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Volkswagen Social Media Listening
Project type
Advertising Social Media Strategy
Date
May 2024
Location
Boulder, CO
Presentation Link
The Volkswagen Social Media Listening project utilized various social media listening tools such as Awario, Hootsuite, and Brandwatch to gain valuable insights into public perception after their "An American Love Story" Superbowl media spot. These insights were then used to create effective strategies for the Volkswagen brand, making it an essential project for any social media listening class. CLICK THE LINK BELOW TO SEE THE SLIDE DECK.
During the summer of 2023, I actively participated in a nationwide advertising initiative for EŌS Fitness, under the guidence of the full-service agency, RIESTER, headquartered in Phoenix, Arizona. Within this position, I used my skills in copywriting, storytelling, branding, and art direction to enhance the campaign's effectiveness. Additionally, I collaborated closely with senior colleagues to ensure the seamless execution of the project's objectives. Look below for some of the campaign highlights.
