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Creative Briefs
Here is a recent project showcasing the Creative Briefs I developed for various brands during my Consumer Insights course in college. These briefs highlight my ability to generate insights from humanistic behaviors and qualities, and demonstrate my understanding of how to effectively communicate a brand's message and identity.
During the summer of 2023, I actively participated in a nationwide advertising initiative for EŌS Fitness, under the guidence of the full-service agency, RIESTER, headquartered in Phoenix, Arizona. Within this position, I used my skills in copywriting, storytelling, branding, and art direction to enhance the campaign's effectiveness. Additionally, I collaborated closely with senior colleagues to ensure the seamless execution of the project's objectives. Look below for some of the campaign highlights.
